The Püre Collection


The PÜRE Collection is an award-winning certified organic luxury skincare brand from London, England.  It is next generation because we conceived and designed natural skincare with an aesthetic and obligation in mind. Being a strong advocate of clean beauty, we promote a simple but uncompromising approach in creating luxury; premium clean-beauty, ethical skincare for the conscientious consumer.

Our brand is the consummate liaison between what often is perceived as conflicting opinions; natural, organic, pure and wholesome are typically not associated with luxury, elegance and sophistication, particularly not in current e-commerce sites nor in retail establishments.


We have gone that extra mile and incurred extra expense to become a Certified Organic Company.   We believe so much in transparency that we voluntarily registered our products with the Food and Drug Administration in the USA.

Our products are vegan and made from premier certified-organic natural ingredients. The combination of the ingredients, and a consistent use of pure organic carrier and essential oils, enables our formulated serums to have delicate natural scents that are subtle, elegant, and fresh. The products formulated by our in-house aromatherapist, based on extensive research and development, are potent, but not aggressive.

The PÜRE Collection is certified organic by the Soil Association to COSMOS Standard.  We never test on animals and are members of both PETA Cruelty Free/Vegan, Beauty without Bunnies, Cruelty Free Internationaland the Natural Ingredient Resource Centre.

The PÜRE Collection believes that beauty should be cruelty free. We are proud to be Leaping Bunny approved. A global programme, Leaping Bunny requires cruelty free standards over and above legal requirements.

All of our own brand cosmetic and personal care products  are approved under the Cruelty Free International Leaping Bunny programme, the internationally recognisable gold standard for cruelty free products. We adhere to a fixed cut-off date policy and proactively monitor our suppliers to ensure that our products continue to adhere to the Leaping Bunny criteria. Our supplier monitoring system is also independently audited.
For more information about Cruelty Free International, Leaping Bunny and Leaping Bunny criteria, please visit

Intense Serum 51
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The PÜRE Collection derives its inspiration from nature. All of our products are handmade and formulated in small batches without modifications. Because they are produced as nature intended, there will be subtle variations in our product line from time to time — the natural result of our buying ingredients in small batches to ensure freshnes

We were determined to develop The PÜRE Collection as pure, natural, organic and man-made chemical-free as possible, going the extra step to source wild-harvested and organic, because these are the most pure and premium possible.


Natural skincare products without toxic ingredients or man-made chemicals, an infusion of ingredients all derived from nature, pure and certified organic.

Our products our totally verifiable, ethically tested sustainably made, allowing you to indulge in guilt-free pure ingredients.

We do not compromise  in process or product – PÜRE means PURE.